Why we exist

Engineering is the most important asset most companies don't understand.

We built Forgemaster because we've seen brilliant engineering teams have their work undervalued, their contributions ignored, and their decisions second-guessed — not out of bad faith, but because nobody had the tools to measure any of it.

Hiring
Valuation
Clarity
Illustration of a robot analysing code documents

The real problem

The data was always there. It just lived in too many places for anyone to trust it.

The origin

Two friends. One shared frustration.

We met the way most founding stories start — working on problems that had no good solutions. One of us had watched great engineers get passed over in hiring because interviewers couldn't read past a résumé. The other had sat through acquisition calls where nobody — not the lawyers, not the advisors, not the founders — could explain what the codebase was actually worth.

“Why can't anyone tell us what's really going on inside this engineering team?”

Hiring wasn't working. Valuations weren't making sense. The data existed — it just lived scattered across git, Jira, and gut feelings. In 2024 we decided to stop complaining and build the tool we both kept wishing someone else would make.

That's Forgemaster.

Our mission

We exist to make engineering legible.

To every Founder, CTO, and investor who ever stared at a git graph and felt nothing — this is for you.

Hiring clarityValuation clarityTeam understanding

How we think

Three beliefs that drive every decision.

Objectivity over opinion.

Opinions are why engineering stays a black box. We replace them with observable, repeatable measurement that anyone in the room can read.

Context is everything.

A 40% test-failure rate looks terrible — until you learn the team just shipped the hardest feature of their lives. We show the full picture, not just the numbers.

Privacy by design.

We'll never ask for more access than we need, store what we don't have to, or sell what isn't ours. Your IP is yours.

The journey

Where we've been. Where we're going.

Early 2024

The idea: build a tool that can perform full engineering due diligence — the kind PE firms and Founders desperately needed but nobody had.

Mid 2024

Pivoted deep into documentation and knowledge management. Engineering teams needed a way to capture and share what they actually knew — not just what was in the code.

Late 2024

Shifted focus toward the business and go-to-market layer. Learned what buyers actually needed to hear — and how to say it.

Early 2025

First real tests: deep AI-assisted research with a human in the loop. Verified that automated analysis and human judgment together could produce reports no tool had managed before.

Now

Looking for pilot customers. If you're a Founder, CTO, or investor who wants clarity on an engineering team — let's talk.

Who we are

The humans behind the machine.

A small, sharp team that has lived through the exact problems Forgemaster solves.

Viljar Võidula

Founder & CXO

Staff engineer, interim CTO, and CEO of Testreel. Seen what breaks when engineering can't be measured.

Raiko Mereküla

Founding Frontend Engineer

The person responsible for everything you see and interact with. Frontend stack, design support, and making things feel right.

Maris Lutsar

Founding Designer

Shapes how Forgemaster looks, feels, and speaks. Branding, visuals, and the details that make people trust a product.

Backed by people who've built, bought, and scaled engineering teams.

Come and look under the hood.

Whether you're a Founder, a CTO, a PE partner, or just curious — we'd love to show you what your codebase is really saying.